Rationalisation Writing in 1983, George Ritzer argues that McDonald’s exemplified the accelerated rationalisation of the broader society. As constantly reiterated in The Founder,[^1] a biopic focused on Ray Krok’s franchised expansion of the fast-food restaurant, McDonald’s became a ‘symphony of efficiency’. Over the years, Ritzer’s definition of ‘McDonaldization’ as a process that emphasises efficiency, predictability, […]
Karaoke Theory Andy Thomson Light Projects 12–31 October 2009 Visually sparse, Andy Thompson’s Karaoke Theory saw the gallery at Light Projects almost empty. The sound of a woman singing, however, filled the gallery — her voice emanating from two small speakers on the gallery floor. The lyrics were passages from the writing of Maurice Merleau-Ponty, […]