Who said it? is a tweeted intervention drawing attention to how the language of the contemporary University is little different to the language of corporate marketing. Pivoting off the imperative that the University must ‘take its place’ in a marketised world, I tweet copy from University promotional material alongside that of merchant banks, real estate agents and insurance providers. The trick? I do not reveal who said it. Rather, I ask followers to consider who said it, drawing attention to the slippage between signifiers of financialised capitalism.

Rosemary Overell is a lecturer in media and communications at the University of Otago, New Zealand/Aotearoa. She draws particularly on Lacanian psychoanalysis to explore a variety of mediated sites. In particular, she considers the intersections between affect and signification and how these produce gender.